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K&N DISPOSABLE AIR FILTER ('15-ON NISSAN Navara/NP300/Pro-4X/Terra)
K&N DISPOSABLE AIR FILTER ('15-ON NISSAN Navara/NP300/Pro-4X/Terra)
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GOALS: • Expand the K&N market from the traditional premium/performance buyer • Increase Sales • Increase Market Share K&N ADVANTAGE AUTO | MOTO |HOME |BEYOND CHALLENGES: • Current K&N retails significantly higher than standard and even washable reusable brands • Anticipate future volume challenges linked to inflationary price increases driven by macro economic challenges NEEDS: • Long-Term Solution that addresses our goals and challenges • Find an alternative product solution that hits mid market price point • Get back to Growth!
NEW PROGRAM Features & Benefits • Disposable (50,000KM) • Long Lasting Premium Disposable • One Year Warranty • Superior Packaging versus competition, consistent with K&N branding representation Solutions • 80% cheaper than K&N cotton filter • Made in Mexico • Opportunity to expand into LATAM applications • Leveraging K&N Brand equity





